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Pearl Group Expands in Vietnam, Positioning Itself as a Gateway to ASEAN

11/10/2024

On October 10, 2024, Pearl Group officially opened its cutting-edge production hub in Dong Nai, Vietnam, marking a key moment in its global growth strategy. This rapid 18-month facility setup exceeds expectations, underscoring Vietnam's business-friendly policies and robust infrastructure.

Strategically located at An Phuoc Industrial Park, the facility serves as a launchpad for Pearl's broader ambitions in Southeast Asia, targeting key markets like Thailand, Indonesia, and Malaysia. The investment showcases Vietnam’s growing industrial strength and highlights Pearl's focus on innovation and sustainability through advanced polyurethane systems.

As Martin Kruczinna, CEO of Pearl Group, noted, “Vietnam is the perfect base for our Southeast Asian operations.” The new facility also supports Pearl's broader goals of reducing lead times for nearby markets such as Korea and Japan, leveraging Vietnam's position as a regional industrial powerhouse.

AHK Vietnam has been a proud partner in Pearl’s journey, supporting their expansion efforts from the beginning. As Björn Koslowski, Deputy Chief Representative of AHK Vietnam, remarked, “Pearl's investment strengthens the German-Vietnamese partnership and reinforces Vietnam's position as a strategic hub for industrial innovation.” This collaboration not only enhances Pearl's footprint in Southeast Asia but also drives greater integration of Vietnam into regional supply chains.

Pearl’s presence in Vietnam also highlights its commitment to sustainability. The new production site is designed with eco-friendly practices in mind, supporting Southeast Asia’s movement toward green manufacturing solutions. Through this initiative, Pearl Group will help meet the region's rising demand for efficient, sustainable materials in sectors like construction, appliances, and flexible packaging.

With this new production hub, Pearl is positioning itself as a key player in Southeast Asia's future economic growth. AHK Vietnam remains dedicated to helping German companies like Pearl thrive in Vietnam's dynamic market, opening doors for future success across the ASEAN region and beyond.